This tech scaleup is one of the fastest-growing SaaS platforms in Australia and is disrupting a > $100billion industry with plans for expansion into the Asia region.
It is shaping the future of what has been a traditional and stagnant industry and have already helped hundreds of thousands of customers (B2B and B2C) across the country through its platform.
The company is heavily investing into growth and marketing and is now on the lookout for a highly-driven and ambitious Performance Marketing Manager to lead the charge in paid performance channels.
You will be leading the paid performance function and owning the paid ad budgets, developing and implementing paid marketing strategies, channel strategy, tracking performance and growing the products nationally.
In addition, this Performance Marketing Manager will be central to the transformation of the company’s performance marketing program.
Responsibilities may include:
Leading the development and implementation of paid digital marketing strategies to grow the product – acquire new customers and retain and engage customers
Set up conversion tracking, attribution models and tag managers
Managing a variety of digital channels such as paid search, paid social, display, retargeting
Design and continuously refine advertising and marketing strategy
Perform A/B testing and optimisation, to lower CAC and improving ROAS
Manage and allocate paid ad budgets of up to $200K per month (with a view to increasing soon)
Collaborate with creative designers, copywriters to produce display ads and develop messaging
Hypothesise on innovations to build pipeline for marketing and digital channels, promotions and experiment and perform A/B and multivariate tests
Conduct experiments, testing and analyse complex data alongside the analytics teams
Work collaboratively with the wider marketing team to create collaterals, creatives, videos.
Growth is your north star and you’re passionate about challenging the status quo.
You have 3+ years’ experience in paid media, digital marketing – especially paid search, SEO. Others may be paid social affiliate marketing, display ads
Understand or are fluent across most digital channels
Experienced in setting up experiments and performing A/B tests
Proven track record of growing a product through your ideas, persistent experimentation and optimisation
You’re highly data-driven and experienced using data and analytics to drive and refine strategy
Always up to date with the market and industry
Agile thinker and operate with a lean startup mindset
Brilliant communicator and team player.